Maternity Care Priorities

MCAN conducted a Listening Campaign (April to August 2014)

MCAN undertook a “Listening Campaign” to identify maternity care priorities and strengthen relationships. Besides "relational" meetings with key stakeholders, we carried out an online survey, engaged in a number of informal interviews, and received written submissions.


Insights from the Listening Campaign are leading to MCAN developing initiatives, campaigns and programs to advance maternity care in Alberta. 


Consumers, physicians, midwives, nurses, childbirth educators, doulas, academics and others took part in this endeavour and we are so grateful for all those who brought their voices into this conversation. 


The events were facilitated by Dr. Laura (Lolly) de Jonge, founder of Birthing Magazine. 


Many interviews were conducted throughout the province between local media and MCAN representatives. Lolly de Jonge and Monique Durette were interviewed by Mountain FM radio in Banff/Canmore, in response to the cross-Alberta Listening Campaign (summer of 2014) to identify maternity care priorities in the province. Listen Here


On November 5, at press conferences in Edmonton and Lethbridge, MCAN released its report Maternity Care Priorities in Alberta  

In this video, Peter Senge PhD, speaks about Systems Thinking and how real change is brought about. We used this video as a discussion piece during the focus group gatherings.